WHEN I WAS IN VALENCIA recently, I went to an art show where I discovered these magnificent vintage posters. It was the first time I learned about the history of the Gran Feria de València, the great July celebration of flowers and festivities.
I found out that this festival has been celebrated for more than 140 years, ever since the very first one on July 21, 1871. It was originally created to keep life in the city lively during the hot summer months, encouraging locals to stay in Valencia while also drawing in visitors.
As I looked at the posters, I realized how rich and varied the festival is. There are concerts, including the famous Jazz Festival, open-air dances known as verbenas*l, dazzling fire parades or correfocs, bustling craft markets, and countless activities for all ages.
What struck me most was learning about the grand finale, the Battle of Flowers (Batalla de Flores) held on the Paseo de la Alameda. Colourful floats covered in flowers parade through the streets, accompanied by music, laughter, and the joy of celebration.
Even more exciting is that this tradition is still alive today. Every year on the last Sunday of July, around 30 beautifully decorated floats make their way down the Alameda, and more than 1.2 million carnations are tossed through the air in a joyful floral battle. It remains the crowning moment of the Gran Fira, closing with fireworks and festivity.
Perhaps I will make sure to go and see this spectacular event in person next year.
Karla Ingleton Darocas
